Adie Shariff – Co-founder

Adie is a Performance Psychologist with over 17 years experience of personal and organisational development consultancy. Working with individuals and teams at all levels, Adie specialises in working with Clients who operate in competitive and often pressurised target-driven environments.

His proven approach is firstly to help Clients to simplify issues, then to develop practical insights and initiate pragmatic and self-sustaining ways forward. His rigorous understanding of performance psychology, and his strongly held belief in keeping everything brief and to the point, optimises the coaching approach so that clients can more speedily and more affordably identify their ambitions and objectives and realise and leverage their own capabilities.

Throughout his career, Adie has held several senior consulting roles ranging from Principal Consultant at a leading UK Business School through to several board level positions in various SME consultancies where his role was to lead on product innovations and drive growth strategies.

Adie’s career began with the Ministry of Defence, during which time he conducted ground-breaking research as part of his Ph.D. into the effectiveness of elite military training environments. This resulted in him initiating a major change programme in the UK Armed Forces. His private sector experience spans Financial Services, Technology, Engineering and Professional Services and his public sector experience covers Education, Local Authorities, Health and Defence.